Horizon Magazine awards

Thursday, August 10, 2023
The media and marketing online magazine HORIZONT has awarded the five best outdoor advertising marketing campaigns. FILMFLUT's production for the Hamburg-based start-up Sofaconcerts is one of the best campaigns, along with advertising from Lynx, Lufthansa, Pepsi and Samsung. All campaigns were nominated by Jonas Kofahl, Director Digital & Innovate at out-of-home marketer WallDecaux.

Sofakonzert is a Hamburg-based start-up. Musicians and music enthusiasts can find each other via a platform. Via the platform, customers have the opportunity to bring musicians to their sofa at home for a concert, where they can celebrate a special moment with friends. In October 2019, FILMFLUT teamed up with Sofakonzert for a special kind of production:

Imagine you have a date with a friend and happen to be waiting next to an LCD display that suddenly shows your own living room. But not only that... In this display you also see exactly the person you actually have a date with. As a result, this person signals you to come home quickly! Arriving home you find two musicians with all their friends in the living room. This is exactly what happened to 6 people in the middle of Hamburg and we documented these special moments.

Music Surprise with Amistat

HORIZONT Magazine awards

"The most elaborate thing was the organization. Preparing the technical necessities and coordinating everyone involved was a special challenge, because unlike typical productions, there was no second try - just the moment that needed to be captured." - Georg Roch, producer for the FILMFLUT shooting team.

Several filming teams had to be coordinated and harmonized over several days. The film team was also challenged, because the main focus of the filming was to record the emotions authentically and yet hidden.

"The result is convincing! - That our production went so smoothly and caused such a stir throughout Germany is the nicest feedback for our work." Vincent Wenig - Head of Postproduction at FILMFLUT

To the article from HORIZONT

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